Legal Marketing: What is Link Juice?

December 30, 2010

link juice

Link Juice is a term used to refer to the ranking of your website in Google. Every website needs link juice in order to gain more viewers because it is how Google determines which site is “better.”

It sounds silly, but link juice is very important. It’s similar to search engine optimization (SEO), in that every website needs link juice in order to gain more viewers. The more link juice you have, the higher  your listing on a Google search. So instead of having your firm’s website on page 5 of Google’s search for “law firms specializing in employment law,” you can be on page 1 if you have enough link juice.

Link juice is how Google determines which site is “better.” For example, if your law firm’s site is linked to popular sites like Legal Marketing Reader and/or Law.com, and your competitor’s site isn’t linked to any other sites, your site will be higher in the rankings due to its link juice.

This is important for every social media network you use at your law firm as well. Make sure you are linking your site to your YouTube videos and the other way around too. Make sure your Facebook page has your law firm’s website linked to it. Also, another great way to gain more link juice is to comment on LinkedIn discussions. Make sure your comments are linked to your LinkedIn page–BUT don’t spam!

Note: Google also uses SEO or “keywords,” in addition link juice, to determine rankings.


Legal Marketing: 5 Quick Tips for Good Placement on Search Engines

June 2, 2010

Follow these rules on SEO and get your law firm’s website ranked higher on search queries.

Search Engine optimization allows for people to easily find your site. Usually it only means you have to make small modifications to your website to get it optimized.

The following is a list compiled from the Google’s Search Engine Optimization Starter Guide to make your site visible in search engines, but always remember your main client is your customer-not a search engine.

  1. Pages on your site: Make sure every page has an accurate and brief page title as well as an accurate and brief title tag. Title tags are important because it tells both users and search engines what the topic of a particular page is, so make sure they are unique and different for each page. Normally, the title tag is what shows up in a search on Google.
  2. Meta Tags: A meta tag for a page is a description and summary of your pages content. These tags give Google and other search engines a type of summary for your site. You never know Google might use these as snippets for your pages when someone is searching it.  When you are writing these met tags, make sure they are accurately describing the page and don’t write generic tags such as,” this is a page about…”.
  3. URLs: Make sure your URL is simple and text driven. You don’t want cryptic letters and numbers in your URL-you want a URL that tells you what you are about to click on. A URL with relevant words in it will show accurate information to a search engine or a user.
  4. Navigation: When navigation is easy on your site, users will be able to find the content they were looking for easier. Create links linking things from within the site and links linking information outside the site.  Also, use mostly text for navigation.  It’s hard for Google to recognize Flash and other fancy stuff for navigation titles.
  5. Interesting Quality: An interesting site will get more users than a site that is boring and has no relevant information.  Organic word of mouth is what really grows your site, so get a blog, email, or use other sources of social media and talk about something buzz worthy!

These are a few tips to get your site noticed. Always keep your client/user/customer in mind when making these changes! After all, it’s all about them!

Download a copy of Google’s Search Engine Optimization Starter Guide