Make sure your “Contact Settings” can be easily found on your LinkedIn account.
Expose yourself – it’s okay!
Poor old contact settings. Relegated to the bottom of your profile. Often ignored. But did you know that with a few minor tweaks, contact settings could make your profile exponentially more accessible on LinkedIn?
The trick is adding your contact information (an email address or phone number) to this section – usually found at the bottom of your profile. Once you do, your contact information becomes exposed to your entire network – not just your first level of connections. This way clients are more likely to find you. And not just find you, but contact you. If it’s too hard for a client to find your contact information, you might lose them to your competition.
I know this will make some people nervous. I have many people in my network. I’ve had my contact info in this section for years, and I rarely get unsolicited spam as a result. Optimizing my contact information has only benefited me, not hurt me.
Caveat: The more you expose yourself on social media, the more exposed you are to people who might abuse the system.
You can always create a “social media email account” that you use strictly for your social media communications:
- Keep your legal social media email and “real” email separate
- Build your lists
- It gives you a “throw away” option if your account gets usurped or ‘phished’
That should keep you relatively safe.