Legal Marketing: What is Link Juice?

December 30, 2010

link juice

Link Juice is a term used to refer to the ranking of your website in Google. Every website needs link juice in order to gain more viewers because it is how Google determines which site is “better.”

It sounds silly, but link juice is very important. It’s similar to search engine optimization (SEO), in that every website needs link juice in order to gain more viewers. The more link juice you have, the higher  your listing on a Google search. So instead of having your firm’s website on page 5 of Google’s search for “law firms specializing in employment law,” you can be on page 1 if you have enough link juice.

Link juice is how Google determines which site is “better.” For example, if your law firm’s site is linked to popular sites like Legal Marketing Reader and/or Law.com, and your competitor’s site isn’t linked to any other sites, your site will be higher in the rankings due to its link juice.

This is important for every social media network you use at your law firm as well. Make sure you are linking your site to your YouTube videos and the other way around too. Make sure your Facebook page has your law firm’s website linked to it. Also, another great way to gain more link juice is to comment on LinkedIn discussions. Make sure your comments are linked to your LinkedIn page–BUT don’t spam!

Note: Google also uses SEO or “keywords,” in addition link juice, to determine rankings.