Legal Marketing: Twitter Formula to Help your Law Firm

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Twitter can be a great traffic generator for your law firm and its blog.

One of the best pieces of advice for those just starting to use Twitter came from Angela Maiers, educator, author, blogger who now leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides purpose and direction for her participation. She calls it the 70-20-10 Formula:

  • Share Resources (70) – Successful learning in the 21st century is not what you know, but what you can share, so 70% of my Twitter time is spent sharing others voices, opinions and tools.
  • Collaboration (20) – 20% of my tweets are directly responding, connecting, collaboration and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships have been forged.
  • Chit-Chat (10) 10% of my Twitter talk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics and life in general that I connect with clients.

Angela reminds her readers that their engagement formula will be different, but hers provides a good example and a place to get started.  Angela says to, “Engage with purpose and intention, and Twitter success will follow!”

To read the entire article click here,   “My Twitter Engagement Formula” .

Read more about Angela Maiers.


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