Legal Marketing: 5 Tips for Optimizing the Comment Section of your Legal Marketing Blog

Following some simple guidelines will make the comment section of your law firm’s blog a two-way street for you and your users.

The comment section on your law firm’s blog is one of the most important areas on the whole page. If no one is reading and contributing, then what’s the point of even writing it? It’s important to create a two-way street with you and your legal peers. You need them to feel as though their legal opinions are important and valued, because they are!

Editor and Chief of Website Magazine, Peter Pretipino, recently shared 5 important tips for commenting to which I’ve added my thoughts and relevancy for your legal marketing blog:

  1. Participate in the Conversation: When you read a blog, make a comment! Don’t just say, “Oh, awesome post!” Make sure you are giving good feed back. Write why you like or don’t like it instead of just one or two-word answers. Commenting is a good platform to show off your company. You want to look like an intelligent, thought-leader, rather than a follower.
  2. Reward Positive Contributions: When someone comments with a positive response and agrees with you make sure you are thanking them. Make sure you check your comments so you can stay in the conversation, because remember, it’s a two-way street.
  3. Punish Disruptive Behavior: Just like you should watch for positive contributions, make sure you “punish” the disruptive ones. If someone is spamming your site, get it blocked. If someone is using inappropriate language, get that blocked too. Another good reason to keep up with your comments-you don’t want your readers to get offended!
  4. Provide Supporting Data/Arguments: Whenever you write a post, make sure you can back it up with supporting data and arguments. You can’t just say, “This product is great, because I said so!” You have to make sure your blog post is of value and is supported. Opinions are great, but make sure you are providing supporting arguments that will put your post above the rest.
  5. Declare Personal Interest: Make sure your intentions and affiliations are clear when writing a blog. You don’t want people to find out and use it against you. People might think you are trying to hide something. If people can’t trust you, they probably won’t read or trust your blog either.

Remember: Even if you are commenting back and forth on your own blog with readers, make sure you get out there and comment on your peers’ blogs as well. Keep the conversation moving!

Click to read Peter Prestipino’s full article: Optimizing the Comment Experience

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