There are some simple things you can do to make your law firm’s website more effective in generating new business leads.
A law firm’s website gives valuable information about your firm and what it does, but people have to find it first. Don’t make them work to find you; creative use of social media can drive traffic right to your doorstep.
Here are 5 ideas to help you turn your law firm’s website into solid leads:
1. Extend your online presence far beyond your website.
I recommend making your blog the central point of your online presence, as it can be the prime source of leads to your website. The idea is that Twitter, Facebook, search engines and other forms of social media will provide links to your blog, which should be a newsworthy resource on topics of interest to your clients in your area of expertise (it should not be marketing-oriented).
Clients who click-through to your website from your blog already feel as if they know you – a key factor in signing new clients – and have already gotten valuable information from you.
2. Reap the benefits of viral marketing
If your blog is relevant and informative it may be referenced by and linked to other sites and blogs, extending your reach exponentially. Post your blogs and other news on Twitter, which automatically alerts search engines to your post and makes it available to people searching the topic on Google or Yahoo.
3. Use landing pages
Have website visitors land on pages specific to their interests. For instance, if they click to your site from a blog you posted about employment law, take them directly to that portion of your website.
4. Make it easy to contact you
Every page of your website should have a prominent, easy-to-find “Contact Us” button. On the firm’s contact page, provide several different forms of contact – phone number, email address, physical address. To make it more personal, provide the name of the staff member they will be contacting.
5. Solidify the relationship
Now that social media has driven warm leads to your doorstep, follow-up quickly with a phone call or personal email to greet clients and find out more about their needs.